The New Academic Street (NAS) project has created an opportunity for many students to enjoy better services by enhancing quality of facilities to a higher level. This suite of work aims to give RMIT’s students and staff deeper understanding about changes in the City campus. However, there are many aspects of the project. It is really difficult to sum up everything in a website. Therefore, I choose to focus on a part of the project, which is “new food retail inside the campus”.

 

I believe that food is a favorite topic of most students and staff in RMIT University so it would be easier to attract people's attention instead of focusing on architect or other services. Nutrition actually has a huge impact on the way students acquire knowledge (Cousineau et al 2006). As a professional, I want to emphasize that the university cares not only about students’ studying results but also their diet and health, especially when RMIT University wants to create physical, mental and spiritual values in their education environment.

 

My suite of work has six pieces including a social media release, a traditional media release, a podcast, blog series, a feature article and posters. Looking at my suite of work, I hope audience can see synergy between pieces. All pieces will relate to the main topic “new food retail" of the website.

 

A social media release and a traditional media release will be sent to some publishers and journalists, thus, it draws a full picture of the project. A key message of these both media releases is to announce that RMIT's students and staff have special rights to enjoy integrated campus in the heart of Melbourne’s CBD. I write these media releases through a perspective of RMIT students to demonstrate positive changes in the City campus, especially an advantage of having food retail inside campus.

 

To show that the university cares about students’ health, a nutritionist is invited to join the podcast as a guest speaker. She will explain how nutrition impacts studying results and also share different methods to keep a healthy diet. For me, a conversation with a nutritionist about daily diet gives students trustworthy knowledge than a conversation with other staff at school.

 

In the blog series, I choose to write about Asian street food, which is possible to sell in new food stores of the campus. Besides, Asian street food is quite healthy and cheap (Blair 1999). Hence, it attracts more attention from students and staff.

 

Most people know that the way we eat affects our daily activities. As the result, many posters with impressive quotes and idioms are designed to remind students not to skip their meals if they want to have a long effective day.

 

The last piece of my suit of work is a feature article. There is a fact that our diet influences health status in both negative and positive ways (World Health Organization 2002). Therefore, I want to emphasize the importance of a healthful diet and then mention that food security and nutrition assurance are necessary for people to work and study effectively. Moreover, I introduce an appearance of food retail in RMIT University and also spread the message “be responsible to yourself by healthful diets” widely.

 

All my six content pieces can complement each other to show that food retail inside campus is necessary for RMIT's students and staff. Thanks to positive changes the NAS project bring to the university campus, students and staff can receive more benefits to enrich their studies and work whenever they want to.

 

References:

• Cousineau, T Franko, D Ciccazzo, M Goldstein, M and Rosenthal, E 2006, Web-based nutrition education for college students: Is it feasible?, Evaluation and Program Planning, vol.29, no.1, pp.23-33.

• Blair, D 1999, Agriculture and Human Values, vol.16, no.3, pp.321-323.

• World Health Organization 2002, Diet, nutrition and the prevention of chronic diseases, WHO technical report series, Switzerland, World Health Organization, pp.1-3.